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ǢẺ Ҵԩѹ駵繼ǪҭйҨШѴԡĵҧ

ԩѹһͧ㹡èѴԡĵҧк ֧Ҥ Ƿҧ㹡èѴáѺԡĵ ͹Ѻҹҹ
 

ԩѹ˹ѧ˹觢ͧ Crisis Management ͧ . ѹ  (Larry Barton) 繷֡ҴҹèѴԡĵѷ鹹Ӣͧš ֧Ҩ Harvard Business School Penn State University  º§ .è ѹ “èѴԡĵ” ͧѹ
 

˹ѧ͡ҡйӢ鹵͹㹡ûԺѵ ѧʴҧͧФǢͧèѴáѺԡĵա  㹢鹵͹ûԺѵԨ õǨͺ§ ¡Ƕ֧˵Ӥѭͧԡĵ 觡 غѵ˵غѵԡóҧҵ ¾ԺѵǡѺآҾǴ Ǣͧ෤ ѧҧɰԨСõҴ ؤҡ÷  ѧҡ鹨֧Դ֧ ԡĵԵҧ ҨԴ ¡дͧ Թҡ ¤èдԹҧк к͡ʷҨԴ鹴
 

鹵͹令 ա§§ ԩѹ¹֧ѭҷҨԴ ûͧѹѭҷ¡դ¶١ҡ䢻ѭͻѭҹԴ
 

˹ѧǡѹ .ѹй 觷Ңͧ§ ͧáԨ ͷӡա§Ŵšзͧ§ ÷ӻСѹ繡ŴšзФ·ԴԸ˹ ѷӻСѹ¨зҺ֡㨷ӻСѹ
 

㹺仾ٴ֧ Ἱͧ բ͹ա÷ͺἹ Ἱͧҹԧ ԴԡĵԢ Ф˹ҷͧͧ ÷ͺἹѧ͡ʷش͹ͧἹ öԹ ͹ж֧ҹԧ
 

ҧἹͧӤѭ èշѡ ʺó Ф ҹ Ӥѭ ͧ»ѺاἹ ѹҹ
 

ҧá ҨԡĵԷҨҴԴ ѧ .ѹ ֧йҷѴáѺԡĵԵͧСͺ¤դ״ ҵѴԹ ӹҨ㹡ôԹ
 

Ἱͧ ͧõͧԴԡĵеͧἹ͡ ѭҳ͹Դ ¡ѭҳ͹ 7 Сá͹Դԡĵ 駨Ѵʵ 30 㹷
 

ͺ͹Ӥѭ㹷ҧԺѵդӤѭҡ “äǺͺࢵͧԡĵ” 觴ԩѹҨҧ੾Сù㹡èѴԡĵҤѰ .ѹ 顮 4 1.ôԹ÷索Ҵзѹǧ ФҪҨз˵ءóŧ  2.Ӥѭ٧شѺͧ ЪԵͧ١оѡҹ (ͪԵͧЪҪ) öҷ᷹ 3.价شԴ˵Ƿش  4.ҧǶ֧ ͺСäҴ˵ءó¢稨ԧ (繼Ҵ˵ءóͧ)
 

㹺 “ԡĵ” .ѹ բʹѺԡĵԷԩѹ͹حҵͤ ҧç仵ç ŷ繨ԧ  ѵ觷س  ѴٹǺͷҧѾ  ѹ֡§ͧŷҷҧѾءѹ Тش¤ ҤҴ˵ءó  óշҹ ҧâͧ·ӵçѹѺйӹԧ
 

ѡӤѭաС˹ ǹػ˵ءóкѹ֡觷 Сԡĵ˵ءóԴ鹵ʹ ¹ ¹ ҡաúѹ֡ ҨмԴҴͧ ¹ҡʺóͧ
 

.ѹ ͡ ҧԴ˵ءó ¹Դ  աҡҼзӼԴ ÷ʶҹóѧԡĵ ШкѧԴҧäФ蹷ͧ㹡䢻ѭ
 

˹ѧաҧӶèжһЪ;ԨóҺ¹Ѻҡԡĵ 16 ԩѹӤѭҡ ֧¡ҷء ҡŵҧ 㹵͹ ԡĵԹöա§  ҧ  ѭҳ͹¢ͧԡĵúҧ ҤèѺѭҳҹǡҹ ҧ  ѭҳ͹㴷١ ѭҳ㴷աõͺʹͧ (͸Ժ¡õͺʹͧҧ)  Ѻһʺԡĵ  դǡѺѴԡĵἹͧдѺ Ἱͧ ѧ觡ûѺاʶҹó  Ҫԡ㹷١ͧ ҡ  è㹷ҧ  âͧѧѧҧ ѡɳҧ ҹջԷԼҡ§  ɡͧջԷԼҡ˹  Ӣͧդⴴҡ˹ õͺʹͧͧ§зѹѺʶҹó  ҷպҧ  ÷һѺاҧ ͼԴҴ˭ ͧúҧ  ҡյ͹ Ҩöͧѹԡĵ蹹Դաҧ  ФӶӤѭ ҡ˵ءóԴա Ҩз÷ᵡҧҡҧ 
 

͵ͧ仺¶֧ɰԨСŧع㹷ҧ ԩѹѡоٴ֧Ӥѭѹ˹觷ҵͧ༪ԭҡ ¸ҵԨդعç ѧ Ҩ֧ͧѺ¹ŧҹ
 

ԡĵóӷѧ診 ˹§ҹҧ ѧöǷҧ任ѺاûԺѵԧҹФ  ˹ѧҤ դ˹ 196 ˹ Ҥ 220 ҷ
 

 

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